Choose the best website builder for business websites

When deciding to make a website for your business, it is crucial to carefully consider your options among popular platforms like WooCommerce, WordPress, Shopify, and Wix, each offering distinct advantages based on your unique needs.

Reasons to choose each:

  • If you prioritize a robust e-commerce solution seamlessly integrated with WordPress, then WooCommerce is your go-to choice.
  • WordPress itself is a versatile content management system, ideal for creating content-rich websites, while also offering an array of plugins for enhanced functionality.
  • Shopify, on the other hand, excels in providing an out-of-the-box, user-friendly e-commerce platform with excellent support for managing products, payments, and shipping.
  • For those seeking an intuitive and visually appealing platform with drag-and-drop functionality, Wix emerges as a standout choice, offering flexibility for creating captivating landing pages and an overall dynamic online presence.
  • However, there are some functionalities that can only be achieved by a custom-coded website. But for most businesses, the above-mentioned website offers useful functionalities.

When focused on business websites and keen on optimizing for digital marketing, Shopify and WordPress present robust solutions, with WordPress standing out for its SEO-friendly nature and vast array of plugins. Ultimately, the decision hinges on your specific business requirements, the scale of your enterprise, your budget, and your comfort level with the features each platform brings to the digital table.

Comparing among Woocommerce, WordPress, Shopify, Wix:

Here’s a table to help you choose the best platform among WooCommerce, WordPress, Wix, Shopify, and Custom Coded Websites based on customizability, customer support, cost, variation, and special features, along with how these aspects may affect the customer:






Custom Coded Website






Extremely High.

(Varies on demand)

Customers may have unique

solutions tailored to their needs

Customer Support

Variable, often community-based,

Third party company and agency migh offer problem solving support

Variable, often community-based

Third party company and agency migh offer problem solving support

Email, knowledge base, forums

Third party company and agency migh offer problem solving support

24/7 support, live chat, phone

Third party company and agency migh offer problem solving support

Depends on developer/agency

Customer support may vary based

on the developer or agency hired. But can be more indept compared to others as it is entirely customized. 


Variable (Basic functionalities are generally of less cost then Shopify)

Variable (self-hosted)

(Most affordable in this list)

Subscription plans

(Highly costly in this list)

Subscription plans

(second most costly in this list)

Varies (development costs and the complexity of the website)

maintenance, hosting, etc.)

Customers may have control over

ongoing costs with proper setup



Extensive with plugins

Extensive with plugins

Limited by templates/themes

Moderate, with app integration

Customizable to any extent

Customers have full control over

the features and functionalities


Special Features

– Integration with WordPress

– Flexibility in design and


– Large plugin ecosystem

– Full control over site code

and structure

– Drag-and-drop website builder

– Artificial Design Intelligence

(ADI) for easy setup

– Built-in payment gateway

– Shopify App Store

– Mobile responsiveness

Tailored features based on

specific business requirements


The impact of the choice may vary depending on your specific needs and technical expertise. For less tech-savvy users, platforms like Wix and Shopify may offer a more user-friendly experience, or you can hire a consulting company like ours, Ultimate Coder, to develop and maintain your business website for you while you focus on expanding the business. However, it is not compulsory. You can make a website by yourself with technical skills for your business using any of the mentioned website builders or even a custom-coded website for more flexible functions.

The choice often comes down to the level of control, customization, budget, and ongoing maintenance you desire.

FAQ Frequently Asked Questions:

WooCommerce seamlessly integrates with WordPress, providing a powerful e-commerce solution within a versatile content management system. This allows for the creation of content-rich websites with a robust online store, offering a comprehensive and cohesive online presence.

Shopify is an excellent choice for scalability and ease of use. It offers a user-friendly e-commerce platform that efficiently manages products, payments, and shipping. Its dedicated focus on e-commerce makes it an ideal solution for businesses aiming to expand their online operations and for online stores.

Wix stands out for its intuitive drag-and-drop functionality, making it easy for users to create visually appealing websites without extensive coding knowledge, however it is not as customizable as other website builder. It is particularly beneficial for those seeking a dynamic online presence with captivating landing pages.

Frankly, No. The need for custom code depends on the specific requirements of your business. While platforms like WooCommerce, WordPress, Wix, and Shopify offer extensive customization options, custom code might be necessary for highly specialized features or unique design elements tailored to your business needs.

WordPress is renowned for its SEO-friendly nature, offering a plethora of plugins and tools to optimize your website for search engines. This makes it an excellent choice for businesses placing a high emphasis on digital marketing and online visibility.

Yes, both Shopify and Wix provide tools and services to facilitate the migration of your existing website. Whether you’re transitioning from another platform or upgrading your current site, these platforms offer support to ensure a smooth transfer of content and functionality.

The cost-effectiveness of a platform depends on your specific needs. WooCommerce, as a WordPress plugin, is generally cost-effective, especially for businesses already using WordPress. Wix is known for its affordable plans, making it a budget-friendly option. Shopify’s pricing varies but offers scalability, while custom code solutions might have higher upfront costs but can be tailored precisely to your requirements in the long run. Assessing your business’s size, requirements, and budget will help determine the most cost-effective choice.

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